25 years of running businesses in Asia: My business stories with Scott Stockdale — EASTWEST Public Relations
Operation Rally, a program where young people compete for a chance to go overseas. Out of 100 applicants, I won a spot to go to Australia for three months, but I needed £2,000 pounds to go, which I didn’t have, so I started selling toys in a supermarket. I was never going to be able to afford it making £38 a week back then, so it occurred to me that if I could do something that would catch other people’s attention, that might generate some sponsorship. An idea led me to jump out of an aeroplane and tackle my fear of heights. From that, I was able to raise £1,000. I then rang the local newspaper called the Kentish Gazette and they agreed to cover my story. Next, I went to a local outfitter and offered that I could get them news coverage if they gave me equipment like hiking boots and backpacks, and they accepted the deal.
Originally published at https://www.eastwestpr.com.