8 seconds is all you have, so learn to pitch from this crocodile wrestler — EASTWEST Public Relations

One issue is that not everybody is comfortable or has the vocabulary to build their story, and so this is where the tools come in. Once you have a basic understanding of storytelling structure, you can then see the map. In line with this, Martin has developed a process called the three-beat mountain, which is a pitch structure, and it’s very loosely based on the three-act play. All stories are generally told in the same way, in a structural basis, but it’s the details of the characters in the drama that make it compelling. And so the three-beat mountain is a way of saying, “What do you want to say first? What do you want to say second? What do you want to say third? What’s your call to action? And don’t say any more than that.”

Originally published at https://www.eastwestpr.com.