By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.

Most businesses are wasting a lot of money on search engine optimisation (SEO).

New Hampshire-based Jarod Spiewak, who is the founder and lead strategist of Comet Fuel, joined me in the recent episode of The UnNoticed Entrepreneur podcast to talk about how they help entrepreneurs not waste money on SEO and still get noticed.

The SEO Challenge

Jarod considers SEO as a bandwagon marketing tactic. …


By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.

Callum Laing and I have known each other since the mid-’90s in Singapore. He has been a successful entrepreneur for many years now and during the recent episode of The UnNoticed Entrepreneur podcast, he talked about how he built MBH Corporation. The UK-listed company is a “global agglomerate of well-established, profitable small businesses.”

The Glass Ceiling Problem

MBH is a solution to a problem that Callum had as a small business owner; that is, even if you’re a successful small business, you tend to face a glass ceiling…


By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.

Jack Richards works as the global marketing manager for , a company established in 1984 that provides media relations and monitoring services. I have known the company since 1996 in Singapore through a chap named Jim Macnamara , who came to me and shared what measurement is all about.

In the latest episode of The UnNoticed Entrepreneur podcast , Jack discussed how CARMA and measurement can help business owners get noticed — and understand how they’re getting noticed.


By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.

Jack Richards works as the global marketing manager for , a company established in 1984 that provides media relations and monitoring services. I have known the company since 1996 in Singapore through a chap named Jim Macnamara , who came to me and shared what measurement is all about.

In the latest episode of The UnNoticed Entrepreneur podcast , Jack discussed how CARMA and measurement can help business owners get noticed — and understand how they’re getting noticed.


Trade shows are a big investment. And you need to be prepared and plan ahead to make the most of those three to four days that you’re at the site.

During the episode, I talked about how to create content announcing that you’ll be part of the show, how to reach out to the media and get them to cover you prior to or during the show, and how you can publicise across your whole organisation what you’ll be offering to your potential leads.

Keep in mind that trade shows are an expense both in terms of time and money…


By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.

In the recent episode of The UnNoticed Entrepreneur podcast , I took the slightly unlikely subject of American and allied forces withdrawing from Afghanistan and used that to share six lessons that business owners can learn about handling crisis and regime change.

August 31 was historic because, after 20 years, foreign forces have left Kabul, the capital city of Afghanistan.

I did not talk about politics during the episode. However, I thought that there are some interesting clues about the narrative of the occupation of Afghanistan and how…


Mark Layder hails from Telford in the United Kingdom, which is the home of the industrial revolution and now, the collaboration revolution. By being a business connector, he’s helping fellow entrepreneurs who don’t like to do the selling themselves get noticed.


When journalism moved online, it was kind of forced to chase clicks to satisfy advertising partners because that is the underlying revenue model. This is the problem that Credder is trying to solve.

Chief Executive Officer (CEO) and co-founder Chase Palmieri and his team are on a mission to move the news industry from clicks to credibility. And they do so by building an open review platform for news where both journalists and the public can share their reviews.


This shows that consumers are not buying as many as before; they’re not going to the retail outlets to purchase gift cards and the like. Businesses, on the other hand, are giving nearly 10% more vouchers than they did in the past.

But why is this?

At the moment, gift vouchers worth £100 are tax-free. And GCVA is trying to lobby and get that increased to £500.

If you’re not aware, the gift card and gifting industry is worth some £7 billion (I, personally, had no idea that the industry is big). The statistics further show that the B2B growth…

Jim James

Working with the world to #getnoticed from the garden shed.

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