Building a personal brand in the dreaded world of wealth management in Shanghai — EASTWEST Public Relations

Wealth Without Borders. As he was circling back to the beginning, he went to his clients with four or five different marketing statements. With Wealth Without Borders, they felt really represented by what he did for them, because expats are faced with the challenges of growing their wealth and protecting it. But also, many of them will have lived in different countries. They may be concerned about compliance issues of moving their money around, so Wealth Without Borders was initially used to describe what he does. And then, he realized that wealth is not simply about what he does, but wealth is much more broad. His podcast is called Wealth Without Borders, where he interviews people who offer a wealth of advice of whatever type, partially or wholly, to the expat community. His book is also unsurprisingly entitled Wealth Without Borders, and he’s trademarked it in both the UK and China. He says it just becomes the brand, because it represents the heart of what he does. He’s very interested in helping people gain wealth by aligning their inner selves with their financial goals. He believes that while it’s not unique, it’s very rare. Most of the people in his space, he finds, are very much focused on the product, whereas he’s focused on the meaning. And so, Wealth Without Borders is a meaningful statement that operates on a number of levels for a number of people. With that, h opefully, Howard has enlightened you on financial services, and that it no longer seems as boring or dreary as you once thought. If you are an expat, I hope what he has shared can be of use to you, and if you are interested in learning more about Howard and Wealth Without Borders, you can go to his website.

Originally published at https://www.eastwestpr.com.