Buy1Give1’s Masami Sato talks embedding giving within an organisation, how the company connects companies and worthy causes | UnNoticed Entrepreneur — public relations for business owners.

  • Impact. When people or companies are donating money, it was always about the amount of money being donated. They weren’t necessarily clear or tangible about the impact that they get to create by giving.
  • Habit. If everything is driven by ad hoc activities — such as a big charity bowl or a natural disaster — donations will only go to a particular cause; it will only happen once then die down. For B1G1, habit is important in making a long-lasting impact.
  • Connection. Giving can unite people together. It can bring people — businesses, customers, team members — together by allowing them to share the same spirit of caring and giving.

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Working with the world to #getnoticed from the garden shed.

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Jim James

Jim James

Working with the world to #getnoticed from the garden shed.