Case Study (China) : Raising profile through top tier media engagement for a Healthcare Company — EASTWEST Public Relations

Carestream is a worldwide provider of dental and medical imaging systems and IT solutions; X-ray imaging systems for non-destructive testing; and advanced materials for the precision films and electronics markets-all backed by a global service and support network. For more information about the company’s broad portfolio of products, solutions and services, please visit

The Approach:

CARESTREAM is a trademark of Carestream Health. Carestream had engaged our China Team to support their PR needs in China market to raising profile and getting noticed through engaging top tier media, Weibo management, news monitoring and analyse for client, competitor as well as industry news.

Results Achieved:

Newspaper coverage :

Social Media (Weibo) management :

Originally published at

Working with the world to #getnoticed from the garden shed.