Confidence is the new currency of PR. How can you instill confidence by hosting virtual events? — EASTWEST Public Relations

The Progress Shed, of which EastWest PR is a sponsor of their webinar program. They had invited Michael Michalowicz, author of The Toilet Paper Entrepreneur and five other books. Mike is an acclaimed author, and he lives up in New Jersey. On the webinar, he was saying that, of his 450-something clients, when he asked them what they need most of all at the moment, they said they wanted confidence. I mentioned confidence about my own SPEAK|pr podcast and the program I’m developing, because it’s only if we believe in what we’re doing that other people around us will also feel that sense of confidence, and there are coaches out there like Michael who are helping companies to develop that level of confidence.

Originally published at https://www.eastwestpr.com.