Donald Trump has given a free masterclass on public relations and here are 5 key lessons for business owners anywhere — EASTWEST Public Relations

SPEAK|pr, this is made possible by using the Active Communications Index which measures how much work is being done by the team to communicate on a day-to-day basis. In the case of Trump, his own metric has been political polling. Naturally, he has got vanity metrics about followers and so on, but because of his own media and his own audiences reflecting only the successes that he believed he was enjoying, it was impossible for him to comprehend the failure at the polls. The lesson here then is that everybody who is a business leader must look at their own numbers with objectivity, but also to expose themselves to the numbers they may not like.

Originally published at https://www.eastwestpr.com.