Five winning reasons your business should consider entering an award — EASTWEST Public Relations

These are the five reasons that you may or may not have thought about why you should enter awards. To recap:

1. It forces you to think about why you should win. What am I really doing? How am I competing? Am I doing the best I can?
2. It forces you to review your assets. Am I being consistent in my frequency, quality, and channels?
3. It makes you think, What can I learn from others who have won the competition? What have others done to help me to improve my own performance? It’s a bit like going into a race. If you run along with those who run faster, you can learn how they run — their techniques and so on.
4. It gives you publicity, which starts from the moment you enter and only ends after the winners have been announced. Whether you’ve won or not, you’ve got an opportunity for that whole duration to have a narrative with your customers, partners, staff, and suppliers and let people know who you are, what you’re doing, and why you do it.
5. It reconnects you with your sense of purpose. Because when you enter, you have to stand up and say, Hey, I do this for this reason. I should win because I do it better than anybody else. I do it to the best of my abilities. But this is my sense of purpose and this is what reconnects me with my audience and activities. The sense of purpose is why most of us, as entrepreneurs, do what we do although we could do other things for more money and with more time.

If you want to find out where there are awards to enter, you can go to Boost Awards . Chris Robinson who’s been has that global website of awards and it’s a great place to start. He also has another company that assists you to enter awards if you want help.

As an entrepreneur, take the time to think about the awards that you could enter. Set yourself a goal (for instance, enter at least one). I enter competitions personally not just for the race but for the preparation and for the focus that it gives me, along with the sense of accomplishment.

It’s remarkable as entrepreneurs that we don’t enter more awards. But, hopefully, after listening to my newest podcast episode , you might look for an award for you to have a challenge. Keep in mind that you and I have just as good a chance as the next person entering the award. And I hope to see you on the top podium.

This article is based on a transcript from my podcast The UnNoticed Entrepreneur, you can listen here.

Originally published at https://www.eastwestpr.com.