For less than £0.028, you can allow someone to be human and make sure they become your customer for life — EASTWEST Public Relations

Zoho Bookings, and thanks to Zapier, it is now integrated with Twilio, which is one of the market-leading SMS gateways. It has an editable application program interface or API, so it’s possible to add other functions like voice and SMS as well communication between WhatsApp or email. What this does is that when someone books an appointment with EASTWEST PR, both EASTWEST PR and the client get a text confirming their appointment and a reminder to be on time. Twilio itself is a comprehensive platform, and to send messages to a local telephone number, it will cost £0.04 cents. To send messages to a mobile number, it’s £0.075. In other words, it’s extremely cheap to send an SMS. It also gives one the option to have a generic number or a phone number from the country of the receiver of the message, but that will cost you more. It would be good to note too that Twilio counts the number of characters in the text, so longer messages will also create additional fees.

Originally published at https://www.eastwestpr.com.