Gary Vee uses AI to generate content which delivered 12,000% uplift in social media engagement — EASTWEST Public Relations

Lately would recommend two things. First of all, you don’t want the AI to run on its own. You want to put your human eyeball on each of the 71 posts. Take a few minutes to go through and grab around 30 that are really awesome. Crack a joke. Maybe add a different hashtag. Throw in something that showcases your personality. Kate says that’s the difference of starting at third base and getting the home run or not. On its own, Lately is awesome. On our own, us humans are awesome. But when you combine humans plus Lately, that scores the run, and that’s the most important thing.

Originally published at https://www.eastwestpr.com.