Growing WeCP as a brand: CEO Abhishek Kaushik on hiring, building a community, and creating content around pain points | UnNoticed Entrepreneur — public relations for business owners.

  • Functional needs. If a head of talent acquisition wants to hire engineers, their functional need would be to fill, for example, 50 engineering positions.
  • Social needs. Their social need would be to have somebody from their organisation share on a platform like LinkedIn that they were able to hit their target recruitment number. They want to be given a pat on the back and have their achievement acknowledged.
  • Emotional needs. Their emotional need would be to be happy throughout the recruitment process and not experience frustration or distress while achieving their functional needs. This need prompts WeCP to emphasise that you can successfully hire engineers through their software while remaining happy and sleeping peacefully.

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Working with the world to #getnoticed from the garden shed.

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Jim James

Jim James

Working with the world to #getnoticed from the garden shed.