Hosting a virtual press centre on a site is a great way to get coverage; Here is how to provide one — EASTWEST Public Relations

By using GTmetrix, it provides the website’s page speed, suggestions on how to make it load faster, and the YSlow score or how optimised the website is to render as fast as possible. It’s possible to see these same metrics on Google Analytics as well. They can give the average time spent on the website and the user behavior. It can tell you how many people are coming to the homepage and how many are going to different pages. Once someone visits the website, the next step is taking them through the funnel. There’s another tool called the Yandex.Metrica which is free along with Google Analytics. One would simply input the code into the website host pages to extract data, and the results can be segregated based on geography, pages, device, software, etc.

Originally published at https://www.eastwestpr.com.