How can smaller companies use sponsorship for PR? Learn how A-Fit events can fit your bill — EASTWEST Public Relations

What is someone like James Ratcliffe doing sponsoring mainstream sports when he has a 20,000-person company making chemicals around the world? Well, Mr. Active, as you may have seen, is going to be launching a new car, and it’s going to be in the mould of a functional car to take over where the Land Rover Defender has left off. So actually, Ineos on the sports cars, sailing boats, and bikes, doesn’t make sense as Ineos the chemicals brand, but it does start to lay the groundwork for what will be a consumer brand.

Originally published at https://www.eastwestpr.com.