How can social listening protect your brand in a crisis and provide PR opportunities? Talkwalker to the rescue — EASTWEST Public Relations
Sophie Clark of Talkwalker shares how Talkwalker, one of the leading companies in social listening, is using AI to help companies and brands understand what’s being said about them across all channels, not just in text, but also in photographs and videos. Though their headquarters are in Luxembourg, they operate all over the world. They’ve been around for almost 10 years now. In that sense, they’re quite an established player in the social listening market. Social listening is a way of tracking and breaking down conversations that are happening online. These days, there are so many different conversations happening online that sometimes, it’s hard to break them down and analyse them, and so that’s where a social listening platform like Talkwalker can help, especially for companies, because it’s a great way of specifically tracking conversations happening around a particular brand or industry. To open up new doors for the business, you’ll want to understand how the industry is growing and developing, so Talkwalker can help you discover new opportunities.