How can social listening protect your brand in a crisis and provide PR opportunities? Talkwalker to the rescue — EASTWEST Public Relations

Sophie Clark of Talkwalker shares how Talkwalker, one of the leading companies in social listening, is using AI to help companies and brands understand what’s being said about them across all channels, not just in text, but also in photographs and videos. Though their headquarters are in Luxembourg, they operate all over the world. They’ve been around for almost 10 years now. In that sense, they’re quite an established player in the social listening market. Social listening is a way of tracking and breaking down conversations that are happening online. These days, there are so many different conversations happening online that sometimes, it’s hard to break them down and analyse them, and so that’s where a social listening platform like Talkwalker can help, especially for companies, because it’s a great way of specifically tracking conversations happening around a particular brand or industry. To open up new doors for the business, you’ll want to understand how the industry is growing and developing, so Talkwalker can help you discover new opportunities.

Originally published at




Working with the world to #getnoticed from the garden shed.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Are you building a community or an empire?

What is wrong with health care branding?

Social Media Business Writing- The Dos and Don’ts

10 Hot Marketing Tips for Financial Services

Beginner’s Guide to Email Marketing

NEWINU Meme/GIF Competition 🏆

How to use visual content?

It’s called a Niche, and it’s Art.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jim James

Jim James

Working with the world to #getnoticed from the garden shed.

More from Medium

Wrap Up on Digital Awareness

How Your Smartphone Is Psychologically Affecting You

Battle of the Victims: How Asian Hate and the Housing Crisis Collide in the City

PulseChainArt Honors Richard Heart for his contribution to Society and Technology with its…