How to maintain exclusivity in online events and why 49 is the new magic number — EASTWEST Public Relations

Another aspect of exclusivity is that the good, service or, in PR terms, the information like access to a spokesperson, to a trial product, the first sit down, or the first review is that this product or service is a luxury, that it’s an aspirational service or good, and that it’s superior. No one’s worried about exclusivity over something that’s low-grade, so there must be some perceived status of well-being, of some higher quality. The other element is that in the market, there is a sense of competition and also an entry barrier. With the Blackberry example, while the competition was in and amongst the media, the entry barrier was that there were only going to be 10 of these phones in Singapore, and so if you were not part of the first tranche of media who took the opportunity to write up reviews, you wouldn’t get one. That’s one way to control the supply. If you’re going to offer an exclusivity deal to the media just as you would to a potential customer, think about whether you can control the supply.

Originally published at https://www.eastwestpr.com.

--

--

--

Working with the world to #getnoticed from the garden shed.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Mining for Growth: The Consumer’s Relationship with Food

*How to Create Your Tone of Voice for Social Media*

3 hours or 3 months?

How I Made $4,125 in Four Days

A man sitting on a couch is excited, pumping his fist in the air while talking on the phone.

Does Your Company Podcast Need Improving?

6 Things I Wish I Knew at the Beginning of My Marketing Career

5 Steps to Craft a Marketing Plan for 2020

Nail Your Company Newsletter 🙌

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jim James

Jim James

Working with the world to #getnoticed from the garden shed.

More from Medium

How to Get Dark Mode on Instagram? Here is the Tutorial

CS371p Spring 2022 Week 9: Fazal Ali

How to *finally* be consistent on Instagram

How to build up your confidence from a shy student

Believe in yourself is super important! That is confidence.