How to use trade associations to get publicity and why running can be good for PR — EASTWEST Public Relations
While PR is about proximity in some cases, it isn’t necessary to be out running the way I was to think about the obvious spaces that are available for publicity. Because I wasn’t distracted by anything whilst running, I noticed a number of people running past me with t-shirts on which bore different logos. My friend Jin, who runs an IT company in Singapore, is creating t-shirts and by doing so is creating publicity by one person at a time. It’s possible to build your brand and to communicate with broad brush PR, as well as thinking about where your potential partners, or the ones already congregated in these trade associations, and your staff, and how you can join them and take part in what they are doing. Because some of those companies may be partners or customers, there will be channels to communicate your PR through various networks, which leads us to the idea of the cascade through which we have previously talked about. It is not only necessary to communicate with our first year, but with the next year and the year after that. Jin has sent me a t-shirt, which I shall wear while running. Maybe not many people will see me if running the trails, but if I were to join a club, there would be more people to see my jet branding. The other runners may not want at-short or codeless coding app that Singapore has developed with Jin, but I was offering local goods and services, my chest could become quite valuable real estate for PR. If you think about what message you have gotten, which audience you can share that which, and how you can use trade associations, you can also consider how you can use the people around you, what they are wearing or saying, the signage on your car or on your property, and start to rebuild your brand during the times of COVID.
Originally published at https://www.eastwestpr.com.