How Viya in China generated US$49m in sales in one day using live streaming, and how you can do the same — EASTWEST Public Relations

Twitter and Periscope as the platform for sharing video online is that you’ve already got followers and a narrative that speaks to those people, whether it’s your own tweets or tweets you’ve reposted, so Twitter already has an audience waiting for what will be shared. Periscope has a number of handy features, like the ability to replay videos at any time. In other words, it’s not just a stream; it actually records and turns it into a video. There are other integrated social features too, like people being able to join or leave, being able to leave emoticons and comments, and adjusting privacy settings so you can stop people coming in or out. You can also see who you’re broadcasting to, so that’s a nice way of live streaming to a dedicated group where you can actually make them feel part of a community. There are some comments though, if you look on the iOS store. One says that genuine accounts are being blocked for no particular reason, and people then are finding that the followers that they’ve got are no longer able to watch their content. The other is that it’s being hijacked by the underworld. Basically, it’s being used for pornography. Now, that doesn’t have to affect your own use of Periscope, but it may mean that, as a corporate platform, it may or may not be what you want to use.

Originally published at https://www.eastwestpr.com.