Making the most of executives at a trade show — EASTWEST Public Relations

In Singapore during the 5G Conference held 10–12 September, Mavenir engaged EASTWEST PR to capitalise on the presence of 3 senior executives who would fly in from Texas and Australia.

We made the most of the time we had with team. Our team invited and co-ordinated the travel for media from ASEAN countries who otherwise would not be attending the 5G conference but who would have an interest to tell their readers about the benefits of virtual radio area networks (VRAN) for the rapid and cost effective deployment of 5G. In the afternoon we hosted 9 telco analysts who came to hear Sam Saba and the team share their vision for 5G.

In the evening, Mavenir awarded ‘Best RAN Technology’ and we were on site to take the photos. Posting to our own channels garnered o ver 3,000 views in 24 hours going on to amass over 4,000 views.

Coverage was forthcoming over the coming 2 weeks in media in Vietnam, Indonesia and the Philippines; key markets for Mavenir.

Originally published at https://www.eastwestpr.com.