Pitching to AI news editors at Microsoft, Murdoch closes papers, and leveraging virtual events — EASTWEST Public Relations

My metrics are becoming increasingly clear. Digital means that all PR and all communication has metrics in the same way that sales and customer satisfaction have metrics. As you lay down your plan for the week, or for the day, what metrics do you have to measure the performance of your communication? How will you communicate your KPIs to your three sets of audience that is your team members, your partners, and your customers this week?

Originally published at https://www.eastwestpr.com.