Satisfy the wanderlust with a trip down memory lane. — EASTWEST Public Relations

We are fixed in a frame locked in our domestic geography and for now the law and circumstances dictate that we cannot break out of this mould until it is safe to do so. Whenever that is. Has the managing this virus taken away not only our geographical mobility but our identity as well?

Maybe for a little while. But what it has given us is an abundance of time to take stock of our visual identity through the archives of our professional and personal images that we’ve stored away over the years. We have time on our hands to take regular trips down memory lane. People are posting old images of their younger selves. We can apply the same approach to our creative endeavours. We have been given an opportunity to look back over our canon of work. This temporal lull is a gift allowing us to take stock.

When we are repositioning our visual identity in a brave new world we have the opportunity to air old favourites and potentially put them in front of new audiences. Perhaps we can re-voice our existing film and video content with a narration of awareness for the times we face. Its time to indulge in the striking aesthetics that were available to us when we were free to roam the planet.

I have terabytes of footage from trips and projects which often get backed up and lost in the endless flow of hard drives. It’s been nice to get the opportunity to unearth lost footage and approach this material with fresh eyes. Motivation is a bit lacking at the moment, so it’s rewarding to produce short form content which offers a sense of escapism back to a time of global mobility and endless laughs.

Its time to play our collective film and video highlights to one another, and use this time in the economic doldrums as an opportunity for celebration of our collective cinema. This is the time to inspire one another by enjoying the best of our creative endeavours and landmark achievements that have aided us on our unique trajectories that have delivered us to where we are lucky enough to be today. The films needn’t be fully formed, they are just ideas designed to inspire and spark creativity when the restrictions are removed and we can get back to what motivates us.

Originally published at https://www.eastwestpr.com.