Shoppertainment and live stream commerce is saving China, so what can it do for your business? — EASTWEST Public Relations

Livescale. They work on the Shopify platform to transform the content and e-commerce into a live shopping experience. This is an opportunity to be away from Amazon, use the Shopify platform, and have live shopping, because the product details are imported directly from your Shopify platform, and they’re displayed alongside your live streaming video. In Livescale, they’ve built in a payment system and a shopping cart, which goes straight to your e-commerce. They’re saying you can also allow live shopping on video purchase, which means that if you’ve got someone hesitating at the checkout, you can actually talk to them and negotiate with them, which brings us all the way back to Taobao. It’s the complete shopping experience that the Chinese are having online. At the moment, Amazon Live sounds as though it’s the closest to Taobao, but Livescale seems to be offering an alternative platform.

Originally published at https://www.eastwestpr.com.