Should I have one or two Twitter accounts as an entrepreneur? — EASTWEST Public Relations

SPEAK|pr methodology of Storify, Personalise, Engage, Amplify, and to Know, the next element falls under Amplification. If a key part of the amplification of content is going to be other people, then the content could be social, and the hope is that other people like it and share it. But if the goal is for other companies to follow and share the content yet others do not find the content compelling enough to share or talk about, then ask yourself whether you want to have one personal and one professional account. So, if you want to amplify content, who would you want to amplify it? If it’s other people, use a personal account; if it’s other companies, use a professional account.

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