Should you trademark your brand before you start public relations? — EASTWEST Public Relations
Apple is nearly €150 billion, and it has increased significantly in the last 10 years. Rovio, the Scandinavian creator of Angry Birds, makes over 20% of the company’s revenue with licensing, and many smaller companies do the same. President Trump has even used the Trump name as a brand to license. So, in the world of IP protection, there’s a lot of money trading hands, but it’s also an asset that investors are interested in buying from a company, because it’s a way of monetizing a service, a brand, or a process that a company has developed to do its own business that other people might want to use as well. However, the thing to note is if it’s not properly protected, it can be very expensive. Take Apple for instance. They had to pay $60 million for the IP trademark in China, because another entity had registered the trademark iPad before them.
Originally published at https://www.eastwestpr.com.