Step into the Light — EASTWEST Public Relations

Jim James
1 min readFeb 15, 2021

Lately, having been involved in so many online meetings, one to one teaching and watching interviews on the TV. I couldn’t help but notice the varying quality of the video images/feeds that people were putting out. I know I may be a bit hyper sensitive to these things because I am a “visual” person, but, come on, you must have noticed it too! I can only imagine the producers of BBC News pulling their hair out when a high-profile politician comes on the screen, and their face is blue and we are staring straight up their nose!

I have come up with a 3-stage plan to fix your woes and make you the star of the silver screen — without spending a penny. Though I will give some options on buying kit if you want to take things further.

After all, after Lockdown is over, I think a lot more people are going to carry on working from home — it does have its benefits, right?

OK the first thing we are going to look at is any photographers favourite subject — light.

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