Storification: How can you use books as part of your PR plan? Author, Contributor, or Subject? — EASTWEST Public Relations
Scrivener or Ulysses make it easier to compile a book at home and later export it to an online publishing platform in order to self-publish. No longer is it required to have a publisher endorse, provide, or manage the distribution of a book. Much like podcasting or video with YouTube, publishing has now become accessible for everybody.
Originally published at https://www.eastwestpr.com.