The worlds most industrious storyteller explains how brand bewitchery will build your business Part 1 — EASTWEST Public Relations

Business of Story, his organization, he has three words. The first is mage, which is a sorcerer that describes himself to be. His next word is industrious, as the world’s most industrious storyteller as coined by one of his clients, which he liked so much and just ran with it. He also says industrious, because he uses story to build careers, to build businesses, and to build brands. The last word is optimistic, because Park considers himself very optimistic. The Business of Story is about optimism and a true well-told story typically has an optimistic view to it. He says it’s a word about his offering. The Business of Story is primal. That’s the thing about storytelling. It is a very primal way we homo sapiens communicate. We’re the only known being that actually use story, story structure, and problem-solution dynamic. In his offering, what he demonstrates is how primal this is and how we can move from being intuitive storytellers to intentional ones.

Originally published at https://www.eastwestpr.com.