The worlds most industrious storyteller explains how brand bewitchery will build your business Part 2 — EASTWEST Public Relations

Park Howell and his book, Brand Bewitchery, which I encourage you to get on Amazon and read, as I am and I’m enjoying it greatly. Park’s taught us how we, as entrepreneurs, can take our business and make it into a story, and one that is empathetic to our staff, our customers, and to anybody that’s interested in what our business is about. If you thought that was the last we’ll hear from Park, you’re wrong. In the next article, Park will discuss the impact of technology on storytelling and a couple of key case studies where storytelling has been great for business.

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