#TweetPromotion. #CovidHeroes gained 15M retweets in 1 day with this new Blockchain-powered hashtag service — EASTWEST Public Relations

Zilliqa works, according to Colin, is that they make use of what the blockchain does really well, which is incentivize good behavior. They use $ZIL, which is Zilliqa’s token, to give people rewards for promoting content or branded information or a CSR campaign, for example, which they’ve done with the Red Cross to drive interactions on Twitter. They have other channels as well, but Twitter is the first point of call, because they’ve found a great response from it as a community. And in using SocialPay and rewarding people for promoting hashtags, particularly, they’ve driven phenomenal engagement. Their numbers are off the charts. It’s a simple process, but it works brilliantly, so they’re very excited to see the impact on social media marketing.

Originally published at https://www.eastwestpr.com.