Virtual events: Did you know you can pay per attendee and obtain over 100% increase in event engagement? — EASTWEST Public Relations
Trade shows are going virtual, meaning it impacts business owners and public relations. Back in the 90s, there were a couple of young Englishmen in America running a service called the Virtual Press Office and trying to convince companies about the benefits of not traveling, of accountability of digital, and of smaller companies being able to compete with larger ones. Unconsciously, this was also the start of the shift towards sustainability, especially when it comes to trade shows, because anyone that’s been to a trade show knows that these are really expensive events from an environmental point of view as well.. The challenge was that they were a bit too early, possibly 20 years too early. There were issues of bandwidth, processing speed on the computers themselves, and people still liked to travel and they could. Of course, COVID has changed all of that. COVID and today’s technology has turned trade shows, conferences, and corporate events virtual, but they’re not just going virtual out of necessity. They’re also going virtual, because going online offers a great number of benefits, as well as multiple ways to leverage and select the right trade shows to go to or even to host your own.
Originally published at https://www.eastwestpr.com.