Backlinks are an indicator that content on your site is good, worth reading and valuable. Therefore, backlinks are an important factor in SEO and search rankings. If many sites link to the same webpage or website, search engines can determine that the content is worth linking to, and therefore also worth displaying on a SERP(Search Engine Ranking Page — Basically the list of websites that you see after searching on Google).
So, getting a lot of backlinks can have a positive effect on a site’s ranking position or search visibility.
Originally published at https://www.eastwestpr.com.
