What are the 3 key elements of international press release distribution? — EASTWEST Public Relations

Visme or Canva can give the journalist a story within a picture. They say a picture is worth a thousand words. Well, an infographic may be worth 5,000 words, because if you embed industry statistics, company facts, and a proposition, then you’ve told the whole story. Also, from a cynical point of view, it’s almost impossible for the journalist to edit that out, so you can embed some of your own key messages into an industry trend story represented by an infographic. It used to be that we could put links into press releases. There was a trend for a while where we could embed links and hyperlinks, but now that the media is relying on page views being on their own website, they’re really cleansing all releases of those, what we used to call rich media. So, it needs to get to the point quite quickly.

Originally published at https://www.eastwestpr.com.