What to do in order to make #virtualtradeshows a PR success — EASTWEST Public Relations

Media relations is a fundamental part of a strategy to engage with the audience in America, and nowadays, many business owners are shying away from politicizing their businesses, but there are some US companies that have taken a stance and said something about pressing issues like Black Lives Matter or anti-police brutality. However, a company’s customers and employees will look for action, not words, and companies have been highly criticized for making these grandiose statements yet doing nothing about the situation. From an editorial standpoint, businesses continue to promote editorial in their niche or industry, because that in itself, their technology, their process, their products, and what value it brings to their customers, especially in B2B, is generally not political.

Originally published at https://www.eastwestpr.com.