Which podcast to guest in? Listen Notes is a useful tool for finding podcasts that can help you or your client get noticed | UnNoticed Entrepreneur — public relations for business owners.
Which podcast to guest in? Listen Notes is a useful tool for finding podcasts that can help you or your client get noticed
Today, I’m going to ask you: How would you know which podcast to pitch to?
In the latest of The UnNoticed Entrepreneur, I talked about a tool called Listen Notes . It’s a great platform where you can do research into podcasts and, also, where you can post and list your own podcast. During the episode, I discussed how you can find out which podcast platform you should be on.
Listen Notes’ Key Metrics
Listen Notes was started by Wenbin Fang in America. It has listed over 124 million episodes as of writing and it’s for listeners, podcasters, and businesses.
If you’re a listener, the platform gives you the ability to curate a list. The podcasts there are listed by category. Normally, if you look at Spotify or Apple podcasts, you can get the basic level of information. But on Listen Notes, you can search the whole directory. It’s much quicker and efficient than doing it on the said apps on your phone or desktop.
The platform also gives you a couple of metrics and this is where it gets exciting.
The global rank, on the other hand, shows you how a podcast is positioned out of all the podcasts worldwide. Listen Notes currently has 2.756 million podcast shows out there and the global rank metric ranks these.
If you’re also looking at doing PR for you or for a client, you can also go into the listener score and find out which among these podcasts that you like are going to be the most relevant and have the greatest reach.
How I Used Listen Notes for a Telecom Client
I found over a hundred podcasts and when I applied filters (i.e. anybody that has had a podcast episode in the last month, has over 10 episodes, and has been publishing podcasts for more than 12 months), the number went down to about 40. I chose the Top 25 becuase I want to pitch just the best of telco podcasts.
There’s also a podcast called Andy & John Talk Telecom , which is in the top 5% and has a listener score of 32 like mine. While I’ve already issued some 400 episodes, that podcast has only 30 episodes. Telecoms.com , which is publishing out of London, has a 5% global rank and listener score of 34 with about 219 episodes.
In the list, there’s also a podcast called Coffee with Craig and James . It’s in the top 5% and has a listener score of 32 and 110 episodes. Telecom Reseller is in the global 10% with 444 episodes but the listening score is 28.
Keep in mind that there’s no direct correlation between global ranking, listener score, and episode count. So you’d want to be looking at these lists, deciding which criteria are the most important.
Exporting Data from Listen Notes
For my client, I exported the Top 25 telco shows in the last 12 months that have done over 10 episodes and shared in the last 30 days. It has given me a really good way of shortlisting the podcasts that I want my telco client to be talking in.
It’s free to sign up to Listen Notes. But if you want to export data that you found, you can pay according to the dataset. In order to pay, what you need to do is to pay for a membership fee (there’s a two-day membership that you can have which is about $10 a day). If you become a member for that two days, you can export the dataset that you need. I’ve exported both the Top 25 and Top100 telco podcasts and downloaded those.
When you go to data fields, you can choose basic fields about the podcast such as title, publisher, and description. You can also start to pay for value-added fields such as email, Twitter, Facebook, and Spotify. Then, you’ll have more data and ID fields.
But why is this important? Trying to rank these podcasts is one thing. However, you’d also want to be able to follow them and reach out to them.
I spent $15 in addition to the $10-a-day membership to purchase the Top 25 telco podcasts dataset that contains their email addresses. I can also see Twitter and Facebook handles and if they’re on Instagram, LinkedIn, or Spotify, I can also find them.
This is very useful because now, in effect, I got myself a media list.
As I’ve mentioned, Listen Notes literally has millions of podcasts online. You can search by category, by region, by language, by the total number of podcast episodes, by hosting service, or by the latest episode publishing date. You can sort those in no particular order, by the latest publishing dates, by the number of total episodes, or by the listener score.
One of the aspects that I really like about this is that if you buy one dataset and download it, you can have the same data criteria searched in the platform and exclude the podcasts that you’ve already downloaded so you don’t get charged twice. It’s a very nice and considerate feature of Listen Notes.
You can also create a playlist and export it. You can choose to export them through to IDS like the iTunes ID.
One of the Best Directories for Searching Podcasts
The great thing about Listen Notes is that it’s enabling people like you and me to find very quick and profiled data of over 2.756 million podcasts, including the data fields that they import when they load and distribute podcasts like mine.
From a practical point of view, this is going to be really helpful. I can tell you because I’m already using it.
When I exported my data, I was charged between $10 to $40. The platform tells you, in real-time, how much you’re going to be charged when you make a dataset and choose the fields. You’ll also then get a CSV file that you can download from your browser or you can upload from your email.
I really recommend this tool because it’s very quick, easy, and flexible. For example, you can subscribe for two days, get the data that you need, then unsubscribe. It even has an auto date set so you won’t have to worry about finding how to unsubscribe.
If you’re looking at podcasting for your own business, using Listen Notes to do some research is something that you should absolutely think about. If you’re looking at it for a client, it’s also a good resource for you to find the information that you need. Download it, import that to your customer relations management (CRM) tool, then direct mail all of those podcasters at once or one at a time.
This article is based on a transcript from my podcast The UnNoticed Entrepreneur, you can listen here.
Originally published at https://theunnoticed.cc on May 13, 2022.