Why storytelling matters: A look into how an accountant used his story to build his Crunch business — EASTWEST Public Relations
I’m sharing this because you have to think about your own company and your own journey — How have you solved a problem for yourself, which you’ve eventually turned into a business?
You may also be doing the same thing. Most, if not all companies, have started, in one way or another, because the founder was solving a problem.
Another example is who started building three-wheelers to get to work over at the Malvern Hills when he was working in a bus factory. People then asked him if they could build them one of the three-wheelers. That started what is now known as the Morgan Motor Company.
Coming back to Crunch, a guy named Darren started this business in 2007.
On their website, it says: “…entrepreneur Darren Fell had had enough of the many shortfalls of traditional accountancy firms. So he grabbed the bull by the horns and created a fairly priced, all-inclusive service for freelancers, contractors and small businesses, bringing together easy-to-use online accounting software with in-house support when you need it. Today we’re lucky enough to be in a position to help tens of thousands of people do the same. No appointments. No fuss. Accounting for the modern era.”
Originally published at https://www.eastwestpr.com.