You can be the next WebTV Wonderwoman just like multi-hyphenate Audrey Wiggins of MWMG.tv : EASTWEST Public Relations
By Jim James, Founder EASTWEST PR and Host of The UnNoticed Podcast.
Creating Her Network
Audrey hosts shows twice a week and simultaneously works as a full-time administrator and a branding and technology consultant.
MWMG.tv started when Audrey realised that her shows needed to have a platform. From there, things snowballed and grew into what would become a network: She started asking other people to get featured, and people came up to her as well. Though these individuals aren’t well-known, her Internet-hosted network gave her and these people the opportunity to be seen around the world.
Democratising Communication through Technology
The UnNoticed Podcast showcases how technology is able to democratise communication. Regardless of the size of your audience or your message, you can distribute your own content through technology.
For Audrey, building your own network and streaming from home is practically easy. All you really need is your computer. Even through a tablet or a mobile phone, you can upload and set up a stream.
If you have your own WebTV, you don’t have to compete with other content or have unwanted advertisements. It is also monetisable through affiliate links and pre-roll ads among others.
When it comes to licenses, she pays for the $497 package so she can accommodate a number of channels. However, there are also lower-tier licenses worth around $100 that allow you to run one channel. The choice of licensing depends on your goal. You can opt for a low-tier package and upgrade it anytime.
Growing The Organic Way
When it comes to content, the creation is relatively the easier part — especially for creatives who were simply born to do such things. The more difficult aspect is distributing it and reaching the right audience.
For Audrey, though, the best way to grow is through organic means. Nowadays, people can buy likes and subscribers. However, this does not guarantee engagement. There won’t be follow-up comments, likes, or shares after that one time that you’ve bought them. While building traffic organically will take time — let’s say, you’ll have a starting audience of only five to 30 — you can be sure that these people are really listening to and sharing your content. They are genuinely engaged. And that is worth more than 300 or 3,000 people who do not engage.
Over time, traffic will grow. What Audrey advises is for you to be consistent in creating content, to know who you’re trying to attract, and to promote persistently. Promoting on the Internet today is not that expensive (You can spend $30 per week for a show). The key is identifying who your audience is and being specific when it comes to demographics.
Audrey advertises and directly promotes her station. At the same time, she uses other social channels such as Facebook and Twitter to share links directing people to her content on MWMG.tv.
Opportunities to Earn
WebTV offers a world of opportunity when it comes to earning revenue. One is the subscription revenue model wherein a user needs to pay, for example, $1.99 a month to access your content. Another is the pay-per-view, which is similar to what broadcasting networks do during major events.
Changing Trends
Over time, different sectors and industries experience different buoyancy because of technology.
However, even if you’re new to your industry or you’re already a veteran, Audrey points out that the important thing is to have that constant need to grow.
This article is based on a transcript from my Podcast The UnNoticed, you can listen here.
Originally published at https://eastwestpr.com on April 29, 2021.
